Usually, leaderboard promotions are structured such that the players who wager the most money on a certain “featured game” over the next week or month are paid bonuses or free spins.
For example, one online casino in New Jersey recently held a month-long race in which players earned leaderboard points for making deposits and placing wagers. The promotion awarded $60,000 in total prizes to the top 500 leaderboard players, including a $10,000 free play bonus for the first-place winner.
Word-of-mouth marketing is known to be highly effective, and many casinos are willing to pay customers to refer their friends. A typical refer-a-friend bonus is claimed by logging in, visiting the “refer-a-friend” tab and then inputting the e-mails of any friends who may be interested in signing up and playing.
In most cases, the referrer and the new player both receive a referral bonus in addition to any standard new customer offers. 186884